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Vidlers 5-and-10 cover

Explore East Aurora

From Vidler’s 5 & 10 to the Arts and Crafts movement, the early 1900s come to life along Main Street US 20A through East Aurora. With its charming small-town atmosphere, rich cultural offerings, and beautiful natural surroundings, East Aurora is a must-see destination located an hour and a half west of Rochester and just 10 minutes east of Orchard Park, home of the Buffalo Bills.

CITY Best of Rochester 2025

Fun fact, East Aurora has become a popular location for Hallmark holiday movies, with six films being filmed there. The charming historic town, picturesque Main Street, and beautiful countryside make it the perfect setting for these films. After visiting East Aurora, you can watch A Prince For Christmas, A Christmas in Vermont, Hope for Christmas, A Christmas Princess, A Royal Christmas Engagement, and A Royal Christmas on Ice and recognize the locations from your visit.

Plan Your Day Trip to East Aurora

east aurora elm street bakery
Elm Street Bakery

Breakfast

Start your day at Elm Street Bakery, Charlie’s Diner, The Poked Yolk, or Taste Bistro & Coffee Bar.

East Aurora store front Roycroft
Roycroft Campus
East Aurora store front Elbert Hubbard Roycroft Museum
Roycroft door
Roycroft galleries
Roycroft Campus

Morning

Main Street in East Aurora, between Olean Street and Buffalo Road, boasts a variety of shops, restaurants, and historical landmarks. The Roycroft Campus and the Elbert Hubbard Museum provide insight into the successful Arts and Crafts movement community that once thrived here. The campus contains nine of the original 14 buildings, including the inn, chapel, and workshop buildings.

Fisher Price store front
Fisher-Price Toy Store

Turning down Riley Street, visitors can find the Fisher-Price Toy Store on Girard Avenue. The company, founded in 1930, is still headquartered in East Aurora.

East Aurora Millard Fillmore House
Millard Fillmore House

The Millard Fillmore House on Shearer Avenue is also a must-see, as it is the only home in the country that a president built with his own hands.

East Aurora store front Bar-Bill Tavern
Bar-Bill Tavern

Lunch

For a taste of local flavor, enjoy a meal at Bar-Bill Tavern, Kornerstone Café & Juice Bar, or Left Coast Taco.

Vidlers 5 and 10 East Aurora
Vidler’s 5 and 10 in East Aurora
East Aurora store front Toy Loft
East Aurora store front Four Honey Bees Cottage
East Aurora store front Head Over Heals Womens Boutique
East Aurora store front Beulahs General Store
East Aurora store front Too Doors Down
East Aurora store front Bella Casa
Fowlers Chocolate East Aurora
Fowler’s Chocolate in East Aurora

Afternoon

Visit unique shops such as Beulah’s General Store, Fowler’s Chocolates, Four Honey Bees Cottage, Head Over Heels, and Vidler’s 5 & 10, a historic five-and-dime that has been in operation since 1953.

East Aurora store front 42 North Brewery
42 North

Sample some local brews at 42 North Brewing Company or Aurora Brew Works.

East Aurora store front Aurora Theatre statue
Aurora Theatre

Afterward, catch a matinee at the Aurora Theatre and enjoy their delicious popcorn. Be sure to check out the extraordinary historic murals in the lobby.

Knox Farm State Park barns cover
Knox Farm State Park pathway
Knox Farm State Park estate
Knox Farm State Park estate pool
Abandoned swimming pool

Alternatively, drive one mile west of the village on Buffalo Road to explore the historic Knox Farm State Park. This park offers walking paths that wind through the former country estate of the Knox family. Visitors can explore woodlands and meadows while taking in the sights around the impressive residence, which features an abandoned swimming pool that has been reclaimed by nature.

Roycroft Inn
Roycroft Inn
East Aurora store front Ricks on Main
Rick’s
East Aurora store front Griffon Gastropub
Griffon Gastropub
East Aurora store front Pasquales Restaurant
Pasquale’s

Dinner

Treat yourself to a delicious meal at The Griffon Gastropub, 189 Burger, Rick’s on Main, or The Roycroft Inn, where you’ll find Arts and Crafts decor throughout the historic building. Save room for Rosie’s Handcrafted Ice Cream!

Signature Events

Borderland Music Festival

Mid-September

Get your tickets early for the popular grassroots music and arts festival at Knox Farm State Park.

Carolcade

Late December

Bring a thermos of hot cocoa and join nearly 2,000 singers on Main Street in front of Vidler’s 5 & 10.

Contact Information

42 North Brewing Company 25 Pine St., (716) 805-7500, 42northbrewing.com

189 Burger 189 Main St., (716) 652-8189, oneeightynine.com

Aurora Brew Works 191 Main St., (716) 652-2337

Aurora Theatre 673 Main St., (716) 652-1660, theauroratheatre.com

Bar-Bill Tavern 185 Main St., (716) 652-7959, barbill.com

Beulah’s General Store 726 Main St., (716) 714-9322, beulahsgeneralstore.com

Charlie’s Diner 510 Main St., (716) 655-0282, charliesdinerea.com

Elbert Hubbard Museum 363 Oakwood Ave., (716) 652-4735, roycrofter.com

Elm Street Bakery 72 Elm St., (716) 652-4720, elmstreetbakery.com

Fisher-Price Toy Store 636 Girard Ave., (716) 687-3300, fisherpricetoystore.com

Four Honey Bees Cottage 306 Main St., (716) 652-0292, fourhoneybeescottage.com

Fowler’s Chocolates 671 Main St., (716) 655-9915, fowlerschocolates.com

The Griffon Gastropub 634 Main St., (716) 714-9301, griffongastropub.com

Head Over Heels 662 Main St., (716) 655-1811

Knox Farm State Park 437 Buffalo Road, (716) 652-0786, friendsofknoxfarm.org

Kornerstone Café & Juice Bar 33 Elm St., (716) 687-8303, kornerstonecafe.com

Left Coast Taco 54 Elm St., (716) 805-7724, leftcoasttacoea.com

Millard Fillmore House 24 Shearer Ave., (716) 652-4735, aurorahistoricalsociety.com

The Poked Yolk 227 Main St., (716) 902-9655, thepokedyolk.com

Rick’s on Main 687 E. Main St., (716) 652-1253, ricksonmain.com

Rosie’s Handcrafted Ice Cream 431 Main St., (716) 805-7322, havearosieday.com

Roycroft Campus 31 S. Grove St., (716) 655-0261, roycroftcampuscorporation.com

Roycroft Inn 40 S. Grove St., (716) 652-5552, roycroftinn.com

Taste Bistro & Coffee Bar 634 Main St., (716) 655-1874, thetastebistro.com

Vidler’s 5 & 10 676 Main St., (716) 652-0481, vidlers5and10.com

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East Aurora railroad bridge cover
East Aurora

What are your favorite things to do on a day trip to East Aurora?


I’d love to hear from you—please share your thoughts and experiences in the comments below.

Debi Bower, Day Trips Around Rochester NY

Debi Bower is the founder and creative director of daytrippingroc.com and author of the award-winning book, Day Trips Around Rochester, New York.

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People often ask if I get free access to the places I visit. The answer is no—unless I’m invited to a special preview or offered behind-the-scenes access through my media role. Most of the time, I don’t even mention Day Trips Around Rochester, New York when I visit a place. I want to have the same experience you would.

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Thank you!
Debi

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2 thoughts on “Explore East Aurora”

    1. Deborah, my apologies for not having responded to your question sooner. Yes, most things are open now, possibly with modified scheduled. Did you end up planning and taking a trip to East Aurora?

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