Vidlers 5-and-10 cover

Explore East Aurora

From Vidler’s 5 & 10 and the Aurora Theatre to the Roycroft Arts and Crafts movement, the early 1900s are alive and well on Main Street US 20A. With its charming small-town atmosphere, rich cultural offerings, and beautiful natural surroundings, East Aurora is a must-see destination an hour and a half west of Rochester and 10 minutes east of Orchard Park, home of the Buffalo Bills.

Best of Rochester - Day Trips Around Rochester book

Day Trips Around Rochester, New York

Plan Your Day Trip to East Aurora

east aurora elm street bakery
Elm Street Bakery

Breakfast

Start your day at Elm Street Bakery, Charlie’s Diner, or Taste Bistro & Coffee Bar.

East Aurora store front Roycroft
Roycroft Campus
East Aurora store front Elbert Hubbard Roycroft Museum
Roycroft door
Roycroft galleries
Roycroft Campus

Morning

Main Street in East Aurora, between Olean Street and Buffalo Road, boasts a variety of shops, restaurants, and historical landmarks. The Roycroft Campus and the Elbert Hubbard Museum provide insight into the successful Arts and Crafts movement community that once thrived here. The campus contains nine of the original fourteen buildings, including the inn, chapel, and workshop buildings.

Fisher Price store front
Fisher-Price Toy Store

Turning down Riley Street, visitors can find the Fisher-Price Toy Store on Girard Ave. Founded in 1930, East Aurora is still the company’s headquarters.

East Aurora Millard Fillmore House
Millard Fillmore House

The Millard Fillmore House on Shearer Avenue is also a must-see, as it is the only home in the country that was built by a president with his own hands.

East Aurora store front Bar-Bill Tavern
Bar-Bill Tavern

Lunch

Enjoy a meal at The Bar-Bill TavernKornerstone Café and Juice Bar, or Left Coast Taco for a taste of local flavor.

Vidlers 5 and 10 East Aurora
Vidler’s 5 and 10 in East Aurora
East Aurora store front Toy Loft
East Aurora store front Four Honey Bees Cottage
East Aurora store front Head Over Heals Womens Boutique
East Aurora store front Beulahs General Store
East Aurora store front Too Doors Down
East Aurora store front Bella Casa
Fowlers Chocolate East Aurora
Fowler’s Chocolate in East Aurora

Afternoon

Visit some of the unique shops such as Beulah’s General Store, Fowler’s Chocolates, Four Honey Bees Cottage, Head Over Heels, and Vidler’s 5 & 10, a historic five-and-dime store that has been in operation since 1953.

East Aurora store front 42 North Brewery
42 North

Sample some local brews at 42 North Brewing Company and Aurora Brew Works.

East Aurora store front Aurora Theatre statue
Aurora Theatre

Afterward, catch a matinee at Aurora Theatre and enjoy their delicious popcorn. Be sure to check out the extraordinary historic murals in the lobby.

Knox Farm State Park barns cover
Knox Farm State Park pathway
Knox Farm State Park estate
Knox Farm State Park estate pool
Abandoned swimming pool

Or head a mile west of the village on Buffalo Rd to enjoy a stroll through historic Knox Farm State Park, where walking paths wind through the former country estate of Buffalo’s Knox family. Wander through woodlands and meadows and around the magnificent residence, with its abandoned swimming pool overtaken by nature. The park also offers an expansive dog park, with four sections dedicated to dogs of varying sizes. This extraordinary park is managed by the Friends of Knox Farm.

Roycroft Inn
Roycroft Inn
East Aurora store front Ricks on Main
Rick’s
East Aurora store front Griffon Gastropub
Griffon Gastropub
East Aurora store front Pasquales Restaurant
Pasquale’s

Dinner

Treat yourself to a delicious meal at Pasquale’s Italian Restaurant, The Griffon Gastropub, 189 Burger, Rick’s on Main, or The Roycroft Inn, where you’ll find Arts-and-Crafts-inspired decor throughout the historic building.

If you want to enjoy a tasty meal at home, pick up a frozen entrée from Mr. Pot Pie before departing East Aurora. Simply pop it in the oven for a quick and easy meal after your adventures.

Signature Events

Borderland Music Festival

September
Ticketed event

Get your tickets early for the popular grassroots music and arts festival at Knox Farm State Park. Admission fee. 230 Knox Road.

Carolcade

December

Bring a thermos of hot cocoa and join nearly 2,000 singers on Main Street in front of Vidler’s 5 & 10. 676 Main St., (716) 652-8444.

Fun fact, East Aurora has become a popular location for Hallmark holiday movies, with six films being filmed there. The charming historic town, picturesque Main Street, and beautiful countryside make it the perfect setting for these films. After visiting East Aurora, you can watch A Prince For Christmas, A Christmas in Vermont, Hope for Christmas, A Christmas Princess, A Royal Christmas Engagement, and A Royal Christmas on Ice and recognize the locations from your visit.

Google Map of Locations

View the map separately here.

Explore More

Explore Ellicottville

Ellicottville offers the perfect combination of outdoor adventures, boutique shopping, craft beverages, and delicious dining.

Read more

Explore Buffalo’s Delaware Park

Delaware Park combines Buffalo’s cultural and recreational offerings along a two-mile path that winds around lakes, gardens, and meadows.

Read more

Explore Lewiston

Ranked as one of the “Top Ten Small Towns,” spend a day in Lewiston, with its excellent shops, restaurants, and Niagara River views.

Read more

4 Old Country Stores Around Rochester

These old-fashioned country stores house aisles full of nostalgic candies, toys, and knickknacks that transport you back in time.

Read more

200+ Places to Shop Locally Around Rochester, New York

Shopping locally is about discovering something uniquely Rochester while directly impacting the lives of our families, friends, and neighbors.

Read more

East Aurora railroad bridge cover
East Aurora

What are your favorite things to do on a day trip to East Aurora?

Your insights and experiences are valuable. Please share them in the comments.

Debi Bower, Day Trips Around Rochester NY

Debi Bower is the founder and creative director of daytrippingroc.com and author of the award-winning book Day Trips Around Rochester, New York.

People often ask me if I get free access to places while exploring. The answer is no unless I’m invited to previews or granted behind-the-scenes access as part of my media role. Generally, I don’t mention my project, Day Trips Around Rochester, NY, because I want the same experience you would have. I create and share content simply because it brings me joy. I would appreciate your support—a cup of coffee or two to help fuel future field trips—if you have found valuable information here that has helped you explore the Rochester area.

2 thoughts on “Explore East Aurora”

    1. Deborah, my apologies for not having responded to your question sooner. Yes, most things are open now, possibly with modified scheduled. Did you end up planning and taking a trip to East Aurora?

Leave a Comment

Your email address will not be published. Required fields are marked *