Vidlers 5-and-10 cover

Explore East Aurora, NY

East Aurora feels locked in time. From Vidler’s 5 and 10 to the Aurora Theatre to the Roycroft Arts & Crafts movement, the early 1900s are alive and well on Main Street US-20A and ready to enjoy.

If you love those heartwarming Hallmark holiday movies, then you must watch A Prince For Christmas, which was filmed throughout East Aurora. You’ll recognize Vidler’s, Knox Farm, and the Roycroft Inn to name a few.

Plan Your Day Trip to East Aurora

east aurora elm street bakery
Elm Street Bakery


Start your day at Elm Street Bakery, Charlie’s Diner, or Taste Bistro & Coffee Bar.

East Aurora store front Roycroft
Roycroft Campus
East Aurora store front Elbert Hubbard Roycroft Museum
Roycroft door
Roycroft galleries
Roycroft Campus


Lined with boutiques, restaurants, and historical sites, a walk along the one-mile stretch of Main Street between Olean St and Buffalo Rd, plus a few side street detours, reveals much of what East Aurora has to offer.

The Roycroft Campus and Elbert Hubbard Museum around the corner provide insight into one of America’s most successful Arts and Crafts movement communities. The Campus contains nine of the original fourteen structures, including the Inn, Chapel, Print Shop, Furniture Shop, and Copper Shop.

Fisher Price store front

Turning down Riley Street, you’ll find Fisher-Price Toy Store on Girard Ave. Founded in 1930, East Aurora is still Fisher-Price’s headquarters.

East Aurora Millard Fillmore House
Millard Fillmore House

Find the Millard Fillmore House on Shearer Ave, the only home in the country still standing that a president built with his own hands. 

East Aurora store front The Globe
The Globe
East Aurora store front Bar-Bill Tavern
Bar-Bill Tavern
Riley Street Station
Riley Street Station


For a proper introduction to (716)-country cuisine, try the Buffalo Wings at The Bar-Bill Tavern or the Beef on Weck at The Globe. Or, head to Kornerstone Café and Juice BarLeft Coast Taco, or Riley Street Station, a gastropub inside a charmingly repurposed train depot.

Vidlers 5 and 10 East Aurora
Vidler’s 5 and 10 in East Aurora
East Aurora store front Beulahs General Store
East Aurora store front Four Honey Bees Cottage
East Aurora store front Head Over Heals Womens Boutique
East Aurora store front Nigh Road
East Aurora store front Too Doors Down
East Aurora store front Bella Casa
Fowlers Chocolate East Aurora
Fowler’s Chocolate in East Aurora


Explore Main St shops like Nigh Road FarmhouseBeulah’s General Store, The Toy Loft, Head Over Heels, Fowler’s Chocolates, and Vidler’s 5 and 10, the world’s largest 5 & 10 variety store.

East Aurora store front 42 North Brewery

Taste local brews at 42 North Brewing Company and Aurora Brew Works.

East Aurora store front Aurora Theatre statue

Catch a matinee at Aurora Theatre with their delicious popcorn. Also, check out the extraordinary historic murals in the lobby.

Knox Farm State Park barns cover
Knox Farm
Knox Farm State Park pathway
Knox Farm State Park estate
Knox Farm State Park estate pool
Abandoned swimming pool

Or head a mile west of the village on Buffalo Rd to enjoy a stroll through historic Knox Farm State Park. Situated on a former country estate, the park’s 633 acres are comprised of a variety of habitats, including 400 acres of grasslands (pastures and hayfields), and 100 acres of woodlands, ponds and several wetland areas.

Walk the paved pathways between the barns and the estate mansion, past the six-acre dog park and nursery. Or, wander miles of bucolic meadow and woodland trails. This extraordinary park is managed by the Friends of Knox Farm.

Roycroft Inn
Roycroft Inn
East Aurora store front Ricks on Main
East Aurora store front Griffon Gastropub
Griffon Gastropub
East Aurora store front Pasquales Restaurant


Enjoy a meal at Pasquale’s Italian Restaurant, The Griffon Gastropub, 189 Burger, Rick’s on Main, or The Roycroft Inn, where you’ll find Arts and Crafts-inspired decor throughout the historic building and grounds.

Or if you’re ready to head home, grab a delicious frozen entrée from Mr. Pot Pie before you leave East Aurora. Pop that in your oven for an easy meal after your adventures.

Signature Events

Borderland Music Festival

Ticketed event

Hosted at Knox Farm State Park, purchase a ticket well in advance for this popular grassroots music and arts festival.



Join nearly 2,000 singers on Main Street in front of Vidler’s 5 & 10 to celebrate the Annual Christmas Carolcade. A beloved East Aurora tradition, it all began with a girl scout troup singing carols at the store.

Fun fact: five Hallmark holiday movies have been filmed in East Aurora, and that’s understandable given the trifecta of its romantic and historic charm, picturesque Main Street, and rural countryside. Enjoy A Prince for Christmas, A Christmas in Vermont, Hope for Christmas, A Christmas PrincessA Royal Christmas Engagement, and A Royal Christmas on Ice after your visit to see the places you’ll now recognize.

4 Old Country Stores Around Rochester

When you walk into one of these old country stores, you’re stepping back in time with aisles of old-fashioned toys, knickknacks, and candies.

Read more

Explore Lewiston, NY

Ranked as one of the “Top Ten Small Towns,” spend a day in Lewiston, with its excellent shops, restaurants, and Niagara River views.

Read more

Day Trip Destinations

Spend a day exploring a new city or village, each offering unique site-seeing opportunities with shops, restaurants, artisans, and events.

Read more

East Aurora railroad bridge cover
East Aurora

What are your favorite things to do on a day trip to East Aurora?

Please share your thoughts and stories with us in the comments. Your insight and experience are invaluable!

Debi Bower, Day Trips Around Rochester NY

Author Debi Bower is the Founder and Creative Director for Day Trips Around Rochester, NY.


2 thoughts on “Explore East Aurora, NY”

    1. Deborah, my apologies for not having responded to your question sooner. Yes, most things are open now, possibly with modified scheduled. Did you end up planning and taking a trip to East Aurora?

Leave a Comment

Your email address will not be published. Required fields are marked *