Vidlers 5-and-10 cover

Explore East Aurora, NY

East Aurora feels locked in time. From Vidler’s 5-and-10 to the Aurora Theatre to the Roycroft Arts & Crafts movement, the early 1900s are alive and well on Main Street US-20A and ready to enjoy.

If you love those heartwarming Hallmark holiday movies, then you must watch A Prince For Christmas, which was filmed throughout East Aurora. You’ll recognize Vidler’s, Knox Farm, and the Roycroft Inn to name a few.

Suggested Itinerary for Your East Aurora Getaway

Take a look at these day-by-day ideas for your three-day East Aurora getaway, with plenty of other options below. You could take this plan and use it as your own, or let it serve as inspiration.

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Day One

Plan to arrive by noon so you can check in to your lodging and enjoy a relaxing lunch before seeing the sights.

East Aurora store Vidlers
East Aurora store front Aurora Theatre statue
East Aurora store front 42 North Brewery
East Aurora store front The Globe


Welcome to (716) Country! Try the Buffalo Wings at The Bar-Bill Tavern or the Beef on Weck at The Globe.


Spend a few hours at Vidler’s 5 and 10 before doing anything else! There’s so much to see, you may wish to absorb it all now and stop back in before you head home again.


Enjoy a meal at Pasquale’s Italian Restaurant, The Griffon Gastropub, 189 Burger, or Rick’s on Main.


Take in a movie at the historic Aurora Theatre. And some popcorn! Also, check out the extraordinary historic murals in the lobby.

Or explore the locals brews at 42 North Brewing Company and Aurora Brew Works.

Day Two

Here are some ideas to fill your day with memory-making adventures!

East Aurora railroad bridge cover
Fisher Price store front
East Aurora Millard Fillmore House
Sinking Ponds
Riley Street Station
East Aurora store front Roycroft


Stop in to Elm Street Bakery for coffee and a delicious assortment of pastries.

Or for a hearty, sit-down meal, head for Charlie’s Diner.


Spend the morning exploring the village. A walk down Main Street will show you everything the village of East Aurora has to offer. You’ll find unique boutiques, restaurants, and historic sites worth stopping for along the way.

For example, the Millard Fillmore House is the only home still standing that a president built with his own hands.

The Roycroft Campus and Elbert Hubbard Museum around the corner will give you insight into one of America’s most successful Arts and Crafts communities. The Campus contains nine of the original fourteen structures including the Inn, the Chapel, the Print Shop, the Furniture Shop, and the Copper Shop.

If you want to extend your walk, head up Riley Street to the Fisher-Price Toy Store. Kids or no kids, it’s a playful place for everyone! Fisher-Price was founded in East Aurora in 1930, and is still headquartered here today.


Enjoy lunch at Riley Street Station, a beautiful repurposed commuter train depot.


Hike one of the local sanctuaries, like Sinking Pond Wildlife Sanctuary or Owens Falls Sanctuary.

Or a take a less adventurous hike along a one-mile boardwalk loop trail through Major’s Park along Cazenovia Creek, which also flows through Cazenovia Creek Nature Sanctuary.


Enjoy a fine meal at The Roycroft Inn, and explore the Arts and Crafts movement decor throughout the historic building and grounds.


Enjoy sunset from the Mill Road Overlook.

Day Three

Make the most of your time here this morning. Plan on seeing a few sites, and enjoying a great lunch before you head for home.

East Aurora store front Taste
Fowlers Chocolate East Aurora
East Aurora store front Nigh Road
Marilla Country Store Autumn store front


Stop by Taste Bistro & Coffee Bar


Were there places you wanted more time to explore? Like more time in Vidler’s, or the Roycroft Campus? One of the Main Street shops, like Nigh Road Farmhouse or Beulah’s General Store?


Stop into Kornerstone Café and Juice Bar for a tasty beverage for the drive home. Or try Left Coast Taco just down the street.


Head home on US-20A and spend the afternoon at Hidden Valley Animal Adventure.

Or, head toward US-20 with a stop at the Marilla Country Store, and Oliver’s Candies on the way home if you didn’t hit Fowler’s Chocolates in East Aurora for sponge candy. All right, even if you did!


I hope you grabbed a delicious frozen entrée from Mr. Pot Pie before you left East Aurora! Pop that in your oven for an easy meal after your adventures.


These are the top things to do around East Aurora.

Old Country Store: Vidlers
Vidlers toys
Vidlers 5-and-10 floral

Vidler’s 5 & 10

Founded in 1930, Vidler’s is the largest “5 & 10” variety store in the world. At least, that’s what their website declares! You could spend hours wandering around the store’s four connected buildings and still won’t see everything!

You’ll appreciate their entertaining and quirky commercials on YouTube if you’re looking for more reasons to go! The “Vidler on the Roof” has been in place since 2009.

Knox Farm State Park barns cover
Knox Farm State Park pathway
Knox Farm State Park estate
Knox Farm State Park fence

Knox Farm State Park

Situated on a former country estate, the park’s 633 acres are comprised of a variety of habitats, including 400 acres of grasslands (pastures and hayfields), and 100 acres of woodlands, ponds and several wetland areas.

Walked the paved pathways between the barns and the estate mansion, past the 6-acre dog park and nursery. Or, wander miles of bucolic meadow and woodland trails.

This extraordinary park is managed by the Friends of Knox Farm.

Roycroft door
East Aurora Roycroft Shops historical marker
Roycroft galleries
Roycroft Building

Roycroft Campus

The Roycroft Campus is the most complete complex of buildings remaining in the country of the guilds that evolved as centers of craftsmanship and philosophy during the late 19th century.

Founded by Elbert Hubbard in 1897, it is often considered the birthplace of the American Arts & Crafts Movement.

The Campus, designated a National Historic Landmark district (NHL) in 1986, contains 9 of the original 14 structures including the Roycroft Inn, the Chapel, the Print Shop, the Furniture Shop, and the Copper Shop.

The Elbert Hubbard Roycroft Museum is just two blocks away.

East Aurora Mill Road Scenic Overlook
Mill Road Overlook
East Aurora Hawk Creek
Hawk Creek
East Aurora Kenneglenn

Take a Hike

In addition to Knox Farm, there are several excellent parks and preserves to explore off the beaten path.

Majors Park

The Owens Falls Sanctuary

Sinking Pond Wildlife Sanctuary

Hawk Creek Wildlife Center

Kenneglenn Scenic and Nature Preserve

Cazenovia Creek Nature Sanctuary

Mill Road Overlook


Great options for breakfast, lunch and dinner, or a tasty beverage along the way.

East Aurora store front Bar-Bill Tavern
Bar-Bill Tavern
East Aurora store front Ricks on Main
East Aurora store front Pasquales Restaurant
East Aurora store front Elm Street Bakery
Elm Street Bakery

The Bar-Bill Tavern

The Roycroft Inn

The Globe

189 Burger

Elm Street Bakery

The Griffon Gastropub

Mr. Pot Pie

Rick’s on Main

Riley Street Station

Taste Bistro & Coffee Bar

Rookies Sports Bar and Grill

Charlie’s Diner

Pasquale’s Italian Restaurant

Kornerstone Café and Juice Bar 

Left Coast Taco

Aurora Brew Works

East Aurora Co-op Market

42 North Brewing Company

Homegrown Kitchen

Mambrino King – Wine, Coffee, & Chocolate Café

Red’s Hot Dogs

Mister’s Bar & Lanes

The Irishman

Mikey Dee’s Cafe

Main Street Bakery


Here are the best options for a place to spend the night during your East Aurora getaway.

Roycroft Inn East Aurora side
Roycroft Inn
Whispering Woods B and B East Aurora
Whispering Woods
East Aurora Hampton Inn
Hampton Inn

Inns and B & Bs

Roycroft Inn

Whispering Woods B & B


Traditional Hotels

Hampton Inn East Aurora


Curry Farm


East Aurora’s Main Street is packed with shops!

East Aurora store front Four Honey Bees Cottage
East Aurora store front Beulahs General Store
East Aurora store front Head Over Heals Womens Boutique
East Aurora store front Dress Shop

Vidler’s 5 and 10

Nigh Road Farmhouse

Beulah’s General Store

Four Honey Bees Cottage

Head Over Heels

The Walk In Closet

The Toy Loft

Roycroft Campus Antiques

The Dress Shop

Too Doors Down

Kickstand Culture

Bella Casa

The Rusty Button Shop

Prima Oliva


Aurora Outfitters

Mud, Sweat & Gears


Signature Events

These are either great times to visit or dates to avoid when planning your East Aurora getaway depending on your comfort level with crowds.

Borderland Music Festival


A grassroots music + art festival featuring 22+ bands across 3 stages, NYS Craft beer, plus craftsman and vendors located at the pastoral grounds of Knox State Park.



Celebrate the Annual Christmas Carolcade on Main Street in front of Vidler’s. A beloved East Aurora tradition, it started with some girl scouts singing carols at the store.

Today, nearly 2,000 singers from near and far come together to sing traditional Christmas carols, enjoy hot cocoa courtesy of Vidler’s and to see East Aurora’s historic Main Street decked out for Christmas.

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How will you spend your 3-day East Aurora getaway?

Please share your thoughts and stories with us in the comments. Your insight and experience are invaluable!

Debi Bower, Day Trips Around Rochester NY

Author Debi Bower is the Founder and Chief Day Tripper for Day Trips Around Rochester, NY. Happy trails!


2 thoughts on “Explore East Aurora, NY”

    1. Deborah, my apologies for not having responded to your question sooner. Yes, most things are open now, possibly with modified scheduled. Did you end up planning and taking a trip to East Aurora?

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